How universal search can organically increase OTT app installs
App discovery isn’t only a challenge on mobile. Each of the top three CTV platforms in the U.S. (Roku, Apple TV, Amazon Fire TV) boast 5,000+ apps in their stores and it’s way too easy to get lost in the noise.
OTT is Creating New Challenges and Opportunities for TV Networks
As the consumption of online video continues to explode, TV networks desperately need to figure out how to turn their legacy institutions into multi-platform media businesses. Because the models of yesterday are, and will continue to slowly erode.
From Viewer to Subscriber: How OTT Channels can Attract and Convert Customers
Whether you’re a big brand expanding your digital video strategy or a small team looking to launch a subscription-based OTT channel, you […]
5 Ways To Grow Your Company Through Customer Retention
Growth is the Holy Grail for any business, and it’s driving competition to be fiercer than ever. If a company doesn’t top […]
Growing the Value of Consumer Engagement: 5 Ways to Get More out of Push Notifications
Push notifications. We’ve all grown tired of them at some point. Whether they’re coming from messaging apps, or games, or video streaming […]
Apple’s $6 billion carrot
Apple wants you to buy HBO through the TV app. They also would really love for you to cancel Britbox on Amazon Prime and rebuy it through the TV App. The “channels” business is huge and its not uncommon that over 50% of a company’s OTT subscribers come directly through Amazon. Apple would love nothing more than to take that business away.
Kill or be killed. WarnerMedia is all-in on Streaming Wars
At its investor event last week, WarnerMedia revealed more details about HBO Max launching in May 2020. CEO John Stankey acknowledged that […]