Netflix Will End Quarterly Subscriber Reports in Favor of Engagement and Revenue Metrics
TikTok is set to roll out a new rewards app across key European markets, offering monetary incentives for video viewership and new user referrals. This strategic move follows a successful pilot in Korea and Japan, aimed at boosting user engagement by incorporating gamification principles similar to those used by Sling TV and Temu. These principles include intrinsic motivation, social interaction, and tangible rewards, among others. As streaming services face increasing challenges, with subscriber churn nearing 50%, TikTok’s innovative approach seeks to make digital platforms a more habitual part of users' lives, setting a new standard for user engagement in the digital landscape.
Enhancing User Engagement: TikTok to Launch Rewards App, Echoing Sling TV and Temu’s Success
TikTok is set to roll out a new rewards app across key European markets, offering monetary incentives for video viewership and new user referrals. This strategic move follows a successful pilot in Korea and Japan, aimed at boosting user engagement by incorporating gamification principles similar to those used by Sling TV and Temu. These principles include intrinsic motivation, social interaction, and tangible rewards, among others. As streaming services face increasing challenges, with subscriber churn nearing 50%, TikTok’s innovative approach seeks to make digital platforms a more habitual part of users' lives, setting a new standard for user engagement in the digital landscape.
The Take: Sora’s Breakthrough in AI-Powered Film Production and Its Transformative Impact on Storytelling
Disney+ is nearing the completion of its beta testing phase for integrating Hulu content, aiming to enhance user experience by consolidating on-demand offerings. The initiative reflects a broader trend of consolidation in the streaming industry, with Disney's new bundle and the decision to maintain Hulu + Live TV as separate apps showcasing efforts to optimize content accessibility and cater to diverse user needs.
The Take: Disney+ Gears Up for Seamless Integration with Hulu, Exiting Beta Phase
Disney+ is nearing the completion of its beta testing phase for integrating Hulu content, aiming to enhance user experience by consolidating on-demand offerings. The initiative reflects a broader trend of consolidation in the streaming industry, with Disney's new bundle and the decision to maintain Hulu + Live TV as separate apps showcasing efforts to optimize content accessibility and cater to diverse user needs.
The Take: Apple TV+’s Ad-Free Days May be Numbered
Apple's potential move to introduce an ad-supported tier on Apple TV+, , reflects a strategic shift to enhance streaming revenue and support content creation efforts.
Reshaping B2B SaaS Strategies for 2024
Navigate the 2024 B2B SaaS landscape with insights on adapting to evolving market dynamics and competitive pressures. Learn how early brand engagement, empowering self-directed buyers, and leveraging digital influence can position your company for success.
Content Personalization in B2B Marketing: The Key to Engaging Buyers in the Streaming Video Industry
By taking the time to personalize your content and its delivery, you provide a more valuable experience for your audience. You connect with them on a deeper level, meet their needs, and strengthen your relationship with them. Personalizing engagement is a powerful tool that improves visibility and intensifies customer loyalty and trust. Investing in personalization can help build a lasting bond between your brand and your target personas.
Why Thought Leadership is essential for B2B Marketers: The importance of earned secrets
As a B2B marketer, thought leadership is essential for your content strategy. Thought leadership content is all about surfacing those earned secrets — the unique perspectives, experiences, and resources that inform your product and your brand’s philosophy and sharing them with your audience to build credibility, trust, and ultimately, loyalty.
How content marketing can help your OTT business drive sales
The right content can help you attract new customers and drive sales while building trust and credibility with your audience. And when you have an audience that trusts you, they're more likely to purchase from you.
Can mobile carriers become the new MVPDs?
Managing multiple subscriptions, usernames, and passwords to various video apps, let alone all of your subscriptions, is a serious pain. Nobody dominates this area, and Verizon thinks they might have a solution.
How SEO Will Land You More SaaS Clients
Your OTT business depends on one thing only: You must generate a steady stream of sales to thrive. This doesn’t change whether […]
7 Strategies to Stay on Top of OTT Customer Churn
OTT customer churn is the loss of subscribers from a streaming video service. Although customer churn is an essential metric for OTT […]