Sales Is Screaming. Marketing Is Drowning. Nobody’s Listening
Sales is blaming marketing. Marketing is dodging exec fire. Content’s stuck in the middle. The problem isn’t weak assets — it’s a go-to-market engine with no one owning the narrative. Here’s how to fix it.
Your Content Isn’t Boring — It’s Safe
Most B2B content isn’t bad — it’s just afraid to say something real. This piece breaks down how the approval loop waters down your message, why boldness beats consensus, and what real thought leadership actually looks like.