You’re not burned out on webinars. You’re burned out on boring ones. Buyers don’t need another panel. They need a perspective. Let’s talk about what’s broken and what’s next.
Webinars Should Be a Power Move, Not a Checkbox
They were supposed to be the most dynamic format in B2B marketing. Fast to spin up. Easy to distribute. Packed with insights. A direct line to your audience in real time.
Instead? Most webinars today feel like soft launches for a gated eBook.
Generic talking points. Same five industry buzzwords. No tension, no opinion, no actual POV.
We’re not tired of webinars. We’re tired of content that doesn’t say anything.
Here’s Where They Go Off the Rails
- Panels where everyone agrees
- Hosts who sound like they’re reading a script
- Audience Q&A that’s “screened” to avoid anything interesting
- Decks with 27 slides and zero story
This isn’t thought leadership. It’s compliance theater.
You’re not educating. You’re not building trust. You’re hoping “engagement” metrics can paper over the fact that no one actually remembers what they just watched.
Buyers Want the Truth, Not a Webinar Disguised as a Pitch
Your audience doesn’t need another walkthrough. They want someone to challenge the status quo. To say the hard part out loud. To go beyond the “state of the industry” and actually take a stand.
That’s what earns attention now.
If your webinar isn’t anchored in a real point of view, your best-case scenario is polite applause — and a bunch of no-shows on the replay.
It’s Time for a New Model, And We’re Building It
At 43Twenty, we’ve seen the shift: audiences want signal, not slides. The companies winning now are the ones that show up with clarity and conviction — not just content.
So here’s what we’re doing: we’re helping clients design better webinars. Sharper positioning. Braver topics. And when the format demands a bold face to carry the conversation?
We’ve got that covered, too.
Through The Streaming Wars, Kirby’s hosting industry-facing webinars that cut through the noise. The kind your buyers actually want to attend. Real talk. High stakes. Built for attention, not approval.
No fluff. No panel of nodding heads. Just the kind of conversation your market remembers.
Webinars Aren’t Dead, They’re Just Waiting for Someone to Take the Mic
The problem isn’t the format. It’s the execution. And if you’re serious about building brand equity, earning trust, and owning your space? You need more than a Zoom link.
You need strategy. You need edge. You need a format that’s finally caught up to the market.
Want a webinar that doesn’t suck? We’ll help you build it — and if you need a platform to say something bold, we’ve got that too. Let’s talk.